* NHK: Japan’s public broadcasting organization
We had the opportunity to contribute to NHK’s morning economic news program, aired on May 2, 2025, featuring the special segment: “Japanese Tourists Are Not Returning to Hawaii!?”
NHK WORLD-JAPAN & NHK Oha (Ohayo: Morning) Biz Interview
NHK WORLD-JAPAN (English)
Hawaii seeks new ideas amid lack of Japanese tourists
https://www3.nhk.or.jp/nhkworld/en/news/videos/20250515064849967
NHK WORLD-JAPAN [ YouTube Channel ]
Hawaii seeks new ideas amid lack of Japanese tourists
Oha Biz (Japanese)
May 2, 2025 Broadcast – “Japanese Tourists Are Not Returning to Hawaii!?”
https://www3.nhk.or.jp/news/contents/ohabiz/articles/2025_0502.html
* Please note that the video may be available for a limited period.
Captain Bruce’s Perspective
Since the COVID-19 pandemic, not only the tourism industry but all businesses in Hawaii have been significantly affected. It is said that it will take several more years to return to pre-pandemic conditions.
At Captain Bruce, we have worked together as a team to adapt our services to meet the needs of domestic travelers in the U.S. Through this transition, we have continued to embrace the spirit of hospitality that we cultivated while serving Japanese visitors. This dedication to excellent service has earned high praise from guests across the United States and worldwide.
Our commitment extends beyond tourism
We deeply value our relationship with the local community and actively engage in collaborative efforts that foster mutual growth and understanding. We have also had the opportunity to learn from various perspectives, which has enriched our ability to provide meaningful experiences for all our guests.
Since last year, we have seen a gradual increase in visitors from Japan. Our bilingual staff and even English-speaking team members are enjoying learning Japanese, ensuring that all our guests enjoy a memorable experience. Additionally, our ocean-loving crew has come up with creative ways to introduce Hawaii’s marine life and coral reefs, allowing us to maintain a positive and engaging approach to our work.
We hope you’ll join us for a special experience on a Captain Bruce tour. Our team looks forward to welcoming you again soon!
NHK WORLD-JAPAN
Source: https://www3.nhk.or.jp/news/contents/ohabiz/
NHK WORLD-JAPAN is the international service of Japan’s public media organization NHK. It provides the latest information on Japan and Asia through television, radio and online to a global audience.
Source: https://www3.nhk.or.jp/news/contents/ohabiz/
NHK Ohayo Biz
Ohayo Biz is a business news segment aired around 6:30 AM on NHK News Ohayo Nippon on weekdays. The program delivers the latest trends in business, work styles, useful services, and startup insights in a concise and informative format.
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